Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 5/21/2019
Do New Mastercard Dispute Rules Go Far Enough?
The gulf between industry policy and the practical realities of the market creates vulnerabilities and opens the door for new threats like friendly fraud and cyber shoplifting. Visa and Mastercard are stepping up to take this challenge seriously. But is it enough? What's really needed is a consistent process across card brands.…»
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Ride the Next Wave in Warehouse Automation
In this special report, learn how today’s fulfillment center operations are turning to the latest automation solutions, including robotics, to address throughput and efficiency issues and tight turns in an era of scarce labor and rising costs.
 
Keys to Creating a Gen Z-Friendly Email Marketing Strategy
The eldest Gen Z, the generational cohort following millennials, will turn 22 this year. Like all generational cohorts, they have attributes unique from those before them, but Gen Z does have a first: They’re true digital-natives. They have never known a world without the internet, smartphones, social media and Amazon. Here are the keys to creating a Gen Z-friendly email marketing strategy. …»
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4 Attributes of a Highly Successful Digital Engagement Strategy
Where do your customers spend their precious free time – and, more importantly, their money? The answer is increasingly on digital channels, especially websites and apps on mobile devices. Here is how to use this channel effectively for your retail business. …»
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Expand & Grow on E-Commerce Marketplaces: Where Should You Sell Next?
June 5, 2019 @ 1:00 p.m. ET - Register and discover how to evaluate, pick and launch successfully on new marketplaces, both in domestic and international arenas.
 
Google Redesigns Its Shopping Experience
Google is making products people browse across its world more shoppable, including the ubiquitous browser, Google Images, YouTube and the redesigned Google Shopping platform, in an effort to better monetize online activity a la Instagram and Pinterest. …»
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Chico's Sees Success with Mobile Messaging
Women's apparel brand Chico's is connecting with customers in a new way through mobile messaging, which helps the brand connect with its customers on a personal level. In the latest MCM CommerceChat podcast, Chico's talks about the success it has found with mobile messaging. …»
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The Most-Searched Ecommerce Partner Directory
From click to brick, from retail to etail get in front of the Multichannel Merchant community. Become part of the most-searched online Directory of DTC and ecommerce partners out there. Sign up today!
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