Using Data to Better Manage Customer Relationships

Creating and maintaining strong customer relationships and building loyalty is important for today’s digital retailer. The wealth of data being generated across these channels provide the retailer provide a memorable experience for the customer.

Retailers to maintain a customer-centric approach by analyzing data and surfacing insights that help create personalized experiences.

In this Multichannel Merchant report you will learn:

  • MCM Special ReportHow eyewear company One Click manages relationships on a personal level
  • How technology helped create an amazing CRM record for Neiman Marcus
  • What types of questions retailers should ask about their customer data
  • How to identify your best and most loyal customers

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