Putting customers at the heart of everything you do is vital to business success, requiring customer obsession driven by insights and engagement to create a virtuous cycle. In the latest MCM CommerceChat podcast, Ross Kramer, CEO of email marketing automation company Listrak, talks about customer obsession based on its research conducted with Forrester in late 2018.
Creating and maintaining strong customer relationships and building loyalty is important for today’s digital retailer. This report by Multichannel Merchant looks at how CRM can help manage and strengthen customer relationships. Find out how some of today’s retailers are making this happen.
Finding innovative ways to market to consumers today is no easy task. Retailers are utilizing various mobile strategies to ensure SMS success. Here are several tips and tricks retailers need to know.
Artificial Intelligence and predictive content are changing the way people are shopping today. This report by Multichannel Merchant looks at how some of today’s major retailers are using AI and predictive content, and how they are helping them improve the customer’s shopping experience.
The holiday season is just around the corner and it’s imperative to be prepared for one of the busiest times of the year. Multichannel Merchant will join Listrak for an hourlong Twitter chat to help marketers get their email marketing strategy in place for holiday 2017.
Email marketing is an important channel throughout the year for retailers, but the importance is most critical during the holiday season. Here is how you can get your email marketing strategy in place in time.
The retail landscape is changing, and the future lies in cross-channel orchestration, as customers expect a seamless experience no matter how, when or where they shop. Are you prepared to deliver this experience as you grow your business?
Cross-channel attribution continues to be a hot topic, and while retailers and vendors alike are eager to talk about it, it seems there are still as many questions and challenges as there are answers. Here are some tips marketers can use the cross-channel attribution to their advantage.
Holiday marketing campaigns appear to start earlier every year, both in-store and online, and it seems that the larger omnichannel retailers are leading the way this year.
Cultures for Health, a real food merchant, brought its customers back to purchase after the company implemented a shopping cart abandonment solution. See what results they gained from the solution.