|Finding innovative ways to market to consumers today is no easy task. Today, retailers are looking for various ways to enhance the customer experience and one of those ways is through SMS. This marketing strategy is particularly important since, according to Pew Research Center, 77% of U.S. adults are using a smartphone today.
SMS isn’t entirely new, what is new is how creative retailers are getting when selling to the customer in the medium they communicate most. Several big brands today are using SMS since it is the preference for many to receive offers in their palm of their hands.
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