The first marketing technology stacks were created to organize, analyze and improve performance. They surfaced in the early 2000’s when three adventurous CMO’s invested in fundamental tools made for superior management of their campaigns and audiences. Here is how the retail marketing industry has come a long way with technology.
Screen printing business Ryonet found that things work better the second time around. The company’s challenge was that its CRM, ERP and ecommerce solutions were siloed, making it difficult to maintain and transfer customer data back and forth among systems. Here is how it removed the silos to achieve success.
Neiman Marcus told attendees at eTail West that the focus in 2018 is on making innovation part of its DNA as it seeks new, creative ways to connect the online and in-store experience for its upscale customers. The common denominator in all of the innovation is bringing digital to the forefront of the business.