There is a misconception that the GDPR does not apply to businesses who do not offer goods or services to EU consumers, or process personal EU data. However in all these scenarios, the GDPR rules and regulations still apply. Here are three misconceptions about GDPR and retail businesses.
The first marketing technology stacks were created to organize, analyze and improve performance. They surfaced in the early 2000’s when three adventurous CMO’s invested in fundamental tools made for superior management of their campaigns and audiences. Here is how the retail marketing industry has come a long way with technology.