Ericka Podesta McCoy

ericka.mccoy@resonate.com

Ericka Podesta McCoy, CMO of Resonate, is a global marketing executive focused on enterprise growth and revenue management in the high-tech, telecom, manufacturing, energy and hospitality sectors across North America, Europe and Asia. Her ability to envision and operationalize strategy is a hallmark of her leadership. She uses an agile approach to iterate, delivering effective and efficient growth. Ericka is a change-agent, experienced in leading organizations through digital transformation to seize emerging market opportunities. She’s passionate about fostering creativity and innovation and is an evangelist for industry-leading digital marketing practices. Ericka emphasizes a data-driven, customer-centric approach to accelerate growth. Drawing on both B2B and B2C successes, she deftly combines strategic acumen, technological expertise, focused execution and rigorous analysis to deliver significant business impact.

The Data-Informed Future of Retail

| Ericka Podesta McCoy

The retail apocalypse is upon us. Or is it? Though the recent headlines about Sears and the litany of other brick-and-mortar store closure headlines lean in to the apocalypse theory, the data tells us otherwise.