Use Email to Build an Emotional Connection in 2019



Build your brand community with a loyalty program and email to drive revenue and engagement.

Make 2019 the year you move from a transactional conversation to building an emotional connection with your customers. Join Oracle Bronto’s Senior Commerce Marketing Analyst, Greg Zakowicz and’s Co-Founder Steve Deckert to discover how to build the connection and continue the conversation after you acquire a new email subscriber or persuade a customer to make a purchase.

Join this webinar to learn about:

  • How small changes to your email program can increase revenue
  • Ways to listen to your customers to add value to their experience
  • Strategies to build a brand community through a modern rewards program
  • Tactics that make the experience more of a conversation and less of a transaction

Marketing Technology Outlook GuideBONUS: All registrants will receive a complimentary copy of the Marketing Technology Outlook Guide.

  • Presenters:


    Greg Zakowics Greg Zakowicz
    Senior Commerce Marketing Analyst
    Oracle Bronto

    Greg Zakowicz is a Senior Commerce Marketing Analyst at Oracle Bronto and has more than 12 years of experience in email, mobile and social media marketing. His subject matter expertise stems from his experience providing retailers, including numerous Internet Retailer Top 1000 clients, with in-depth analysis of their marketing programs, recommendations for improvement, and implementation guidance and execution. Zakowicz is a frequent speaker at ecommerce events such as IRCE, Fashion Digital New York, Magento Live AU, and eTail events. He has been published and quoted by top retail publications including Multichannel Merchant, Total Retail, and Forbes. Greg is also the host of Bronto’s award-winning Commerce Marketer Podcast. You can follow him on Twitter at @WhatsGregDoing.
    Steve Deckert Steve Deckert
    Entrepreneur & Co-Founder

    Steve Deckert is an entrepreneur & Co-Founder of, where he has helped 25,000+ businesses create engaged communities using reward programs. Steve has over 10 years experience in ecommerce. In his past, Steve has co-founded an ecommerce store & an ecommerce consulting agency. Steve’s passion is finding & launching projects to grow a business. In his current role, Steve is building the Smile partner platform.



    Daniela Forte Daniela Forte
    Content Manager
    Multichannel Merchant

    Daniela is the Content Manager for Multichannel Merchant. She covers the marketing beat including social media, email marketing, catalog marketing and other facets of the overall customer experience.

Sponsored by: sponsored


Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.