Use Email to Build an Emotional Connection in 2019


Build your brand community with a loyalty program and email to drive revenue and engagement.

Make 2019 the year you move from a transactional conversation to building an emotional connection with your customers. Join Oracle Bronto’s Senior Commerce Marketing Analyst, Greg Zakowicz and’s Co-Founder Steve Deckert to discover how to build the connection and continue the conversation after you acquire a new email subscriber or persuade a customer to make a purchase.

Join this webinar to learn about:

  • How small changes to your email program can increase revenue
  • Ways to listen to your customers to add value to their experience
  • Strategies to build a brand community through a modern rewards program
  • Tactics that make the experience more of a conversation and less of a transaction

Marketing Technology Outlook GuideBONUS: All registrants will receive a complimentary copy of the Marketing Technology Outlook Guide.

  • Presenters:


    Greg Zakowics Greg Zakowicz
    Senior Commerce Marketing Analyst
    Oracle Bronto

    Greg Zakowicz is a Senior Commerce Marketing Analyst at Oracle Bronto and has more than 12 years of experience in email, mobile and social media marketing. His subject matter expertise stems from his experience providing retailers, including numerous Internet Retailer Top 1000 clients, with in-depth analysis of their marketing programs, recommendations for improvement, and implementation guidance and execution. Zakowicz is a frequent speaker at ecommerce events such as IRCE, Fashion Digital New York, Magento Live AU, and eTail events. He has been published and quoted by top retail publications including Multichannel Merchant, Total Retail, and Forbes. Greg is also the host of Bronto’s award-winning Commerce Marketer Podcast. You can follow him on Twitter at @WhatsGregDoing.
    Steve Deckert Steve Deckert
    Entrepreneur & Co-Founder

    Steve Deckert is an entrepreneur & Co-Founder of, where he has helped 25,000+ businesses create engaged communities using reward programs. Steve has over 10 years experience in ecommerce. In his past, Steve has co-founded an ecommerce store & an ecommerce consulting agency. Steve’s passion is finding & launching projects to grow a business. In his current role, Steve is building the Smile partner platform.



    Daniela Forte Daniela Forte
    Content Manager
    Multichannel Merchant

    Daniela is the Content Manager for Multichannel Merchant. She covers the marketing beat including social media, email marketing, catalog marketing and other facets of the overall customer experience.

Sponsored by: sponsored

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Webinar Produced By:
Multichannel Merchant

The participation of our sponsors in this webinar enables us to provide this event free of charge to you. Part of the value we are able to provide our sponsors is information they can use to more effectively market their products and services. Accordingly, by agreeing to register for this event, you agree that we may share your registration information with our sponsors. We do not permit these companies to use your personally identifiable information without your permission for any purpose other than to send you information about their own products and services. To learn more about Multichannel Merchant’s privacy policy, click here.

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