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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 6/13/2017 |
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| Why Ecommerce is Both a Burden and a Boon for Retailers |
| Predictive analytics is increasingly being used to fine-tune marketing strategies by forecasting which products are most likely to be purchased by which customers, while also influencing buying behavior. It’s the power behind the suggestions of other items you may like when browsing or shopping online. Here's how it can benefit your ecommerce business.…» |
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| MCM Outlook 2017: Ecommerce Growth in Double Digits |
| According to the MCM Outlook 2017 survey, merchants saw ecommerce sales grow an average of 12.2% in 2016, close to U.S. Commerce Department growth estimates. In this report, find out what ecommerce initiatives are gaining traction, including mobile-first design and virtual assistants, as well as the latest on the Amazon-Walmart ecommerce war. …» |
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| Sephora Using Mobile Across Entire Customer Journey |
| Sephora views mobile as a key part of the customer journey, and therefore it is doing everything to allow customers to discover, play and learn online and in-store. Here is how Sephora is engaging the customer throughout the entire customer journey. …» |
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| The MCM Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Start your search. |
