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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 6/11/2019 |
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| The Big Pivot: Why Is Everybody Chasing Amazon? |
| Is emulating Amazon enough to succeed? No, because very few companies have the resources. For most, winning the war means quietly striking partnerships and collaboration initiatives with competitors that were once unthinkable. At the center of these initiatives are new collaboration brokers, enabling product innovation at scale.…» |
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| How Vineyard Vines Uses Data to Become a Customer-Centric Brand |
| Utilizing newly revealed data has enabled Vineyard Vines to put the customer first, enabling the brand to uncover how they interact in different channels. In the latest MCM CommerceChat podcast, Vineyard Vines and CCG Analytics discuss how the apparel brand has found success putting the customer at the forefront of everything it does.…» |
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| Promotional Excellence: Planning the Perfect Campaign |
| When it comes to promotions, without the right planning it can kill profits and attract segments that will damage your brand image. Even some of the best companies can flop if they fail to plan their promotions properly. Here are six basic questions you need to ask in order to plan a solid campaign. …» |
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| sponsored by |
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Accept Payments Quickly and Easily |
| Discover the payment gateway with built-in solutions that fuel growth — without hitting you with surprise fees for non-included services. From storing sensitive customer information on secure Visa servers to offering easy-to-use fraud protection and automatic recurring billing, Authorize.Net gives you the tools you need to scale fast. |
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| The Need for Speed on Your Ecommerce Website |
| Website load time statistics show through various reports that if the average page load time exceeds three seconds, abandonment rates will go higher. High bounce rates tell search engines that visitors don't find the website useful, which affects the ranking directly. Here is a look at how speed and load times can impact sales, conversions, search rankings and customer satisfaction.…» |
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| Overstock.com Enhances Its Augmented Reality, 3D Capabilities |
| Overstock.com has enhanced its augmented reality (AR) 3D experience, which the company has expanded from its mobile app to the mobile website. The AR functionality is also available on desktop. Here is how this capability is changing the way Overstock customers shop on mobile for furniture. …» |
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| sponsored by |
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Discover the Latest Trends in Global Payments Technology |
| Download this MCM Special Report to learn strategies to overcome the challenges of getting the payments process right across borders. Learn how payment preferences and practices vary around the world, how to get it right and deliver a seamless customer experience through checkout. |
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| Join us at the Ecommerce Operations Summit |
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| The MCM Network Source Directory |
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