Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 7/11/2017
Office Depot Announces Updated Loyalty Program
Office Depot announced an updated loyalty program that will save customers with expanded benefits. Here is what the loyalty program will offer to customers. …»
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[Strategy Guide] Effective SMS Campaigns that Engage and Convert
Mobile now accounts for 60% of online shopping time. Take advantage of the time consumers spends with their mobile devices by engaging them in mobile messaging. Download Now.
 
Finish Line Enhances Mobile-First Strategy with Updated App
The Finish Line is working on several initiatives aimed at driving traffic and conversion, including the recent update of its mobile app. See what Finish Line executives had to say about their mobile plans both in-store and online. …»
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4 Tactics to Make Your New Ecommerce Store Rock
With any ecommerce business, there is a fine line between success and failure. This is why you need to make all the right moves at the right time. Here are 4 tactics that will make your ecommerce store rock from day one.…»
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New Report: MCM Outlook 2017: Ecommerce Growth in Double Digits
Download this new special report for the stats and trends you need to help you plan and benchmark your enterprise to take full advantage of this era of strong ecommerce growth.
 
Are Influencers "Ghosting" Snapchat?
Influencers seem to be moving away from social platforms like Snapchat,YouTube and Twitter for platforms like Instagram and Pinterest that are more profitable. This infographic by Collective Bias offers an in-depth look at the current state of social media and where it is headed. …»
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Nike Confirms Pilot Sales Program on Amazon
Nike confirmed it is selling select products directly through Amazon in a pilot program, greatly expanding its reach while also helping address counterfeiting. The news is a direct hit to retail partners like Finish Line and Foot Locker, who will undoubtedly lose sales. Nike will also start selling directly through a partnership with Instagram.…»
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