Multichannel Merchant

STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 7/25/2017

The Basics of Back-End Integration for Your Ecommerce Site

Several years ago, before the explosion in ecommerce, many companies created a basic home page, put it on the web, and that was the end of their online activity. Here are several tips to think about when integrating the back-end of your ecommerce site. …»

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	[Strategy Guide] Effective SMS Campaigns that Engage and Convert
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Email Expectations vs. Reality: Are You Letting Your Customers Down?

Balancing consumer expectations against the realities of online retail is complex, but you can develop a more robust personalization program, especially when it comes to email marketing. Here are a few steps you can take to meet customer expectations in your email marketing strategy. …»

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Is Voice-Controlled Shopping the Next Frontier?

Voice-controlled shopping is changing the way consumers shop for products, and the retail industry is seeing this as a major shift. See how far this form of shopping has to go and what is expected in the future. …»

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	Ecommerce Tools for the Midmarket
	July 26, 2017 @ 2:00 p.m. ET - Register and get tips on how to get ahead, stay up to date and maintain a competitive edge from beginning to end this Peak Season.

Amazon Takes Aim at Instagram with Amazon Spark for Prime Members

Amazon launched Amazon Spark, a new feature for Prime members that is aimed at improving product discovery through stories and photos. Here is how this new shoppable feed program is influencing a younger demographic of shoppers. …»

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Dick’s Sporting Goods Launches Price Match Guarantee

In the never-ending battle with Amazon and other retailers, Dick’s Sporting Goods has created a price matching program designed to attract more cost-conscious shoppers. See what criteria the sporting goods retailer has laid out for customers to be eligible. …»

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	NEW Virtual Event: The Peak Season Summit 2017
	Register to attend the industry’s first online conference focused on the entire peak season cycle, from the planning and prep process through the crucible of execution and the blitz of returns.

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