Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 8/22/2017
JamesAllen.com Seeing Success with Video Marketing
Online diamond bridal jewelry retailer JamesAllen.com, which has been seeing great success using video to market its products on social sites like Facebook and Instagram, said merchants need to adapt the content to the audience based on where they are consuming information and what they want to see. Find out what other recommendations the company has for successfully leveraging video content.…»
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Strategies to Acquire & Engage This Holiday Season
Download our 2017 Holiday Look Book for a review of last year’s revenue by channel as well as an overview of new shopping trends and strategies to acquire and engage customers this upcoming holiday season. Download Now.
 
How to Master the Omnichannel Experience for Gen Z
It’s no secret that Generation Z consumers (aged approximately 13-21) are highly connected and digitally immersed. Here are ways you can master your omnichannel strategy for this young demographic. …»
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8 Steps to Successful Analytics for Retail Marketers
In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Here are eight steps to take to breakdown the silos of data and gain better insights into their customer's behaviors. …»
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Get Recognized as a Top 3PL
Applications are now being accepted for MCM’s 2018 Top 3PL Provider index. The listing is free to all qualified applicants. Apply today!
BJ's Wholesale Club Ups Game on Omnichannel, Website
BJ’s Wholesale Club announced the launch of a new desktop website in an effort to make it easier for customers to research products and manage their membership. Here are some of the features what they mean for BJ's Wholesale Club. …»
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Your Holiday Email Marketing Strategy for 2017
Email marketing is an important channel throughout the whole year, but the importance is most critical during the holiday season. Here is how retailers can get their email marketing strategy in place in time. …»
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