Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 8/27/2019
Countermeasures to Synthetic Fraud are Essential for Consumer Protection
Online customers will abandon roughly seven out of ten transactions they initiate. Ecommerce merchants are under tremendous pressure to reduce friction, speed up processes and optimize the customer experience to try and prevent fraud, keep customers engaged and prevent cart abandonment. …»
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Listrak’s Predictive Analytics Playbook
Get smarter about acquisition, customer retention, discounting & cross-channel tactics.
 
Building Cross-Channel Marketing Excellence at Lowe’s
Whether customers are looking for something specific or simply just browsing online or in store, finding a sale is always a bonus. Through specials, retailers strategically placing products where customers are sure to find them, physically and digitally. Here is how Lowe’s was able to significantly improve the complex process of producing print and digital circulars across its 400,000 SKUs …»
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CMOs: Look Beyond the Basics to Create Relevance at Scale
The big consumer brands that have long defined the industry are no longer untouchable. Rapidly changing consumer needs and expectations are creating a highly uncertain, disruptive environment – one full of challenges, but ripe with new possibility too. …»
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CommerceChat: Podcasts Exploring Ecommerce Trends
Explore the library of MCM Commerce Chat and hear the trends and insights that continue to shape the dynamic world of direct-to-customer selling directly from the source. Each month, a new topic and thought leader is featured ñ subscribe today!
 
How AI and Automation Enriches Product Data to Improve Customer Experience
How customers engage with brands and the way they shop is now a new ballgame altogether. Digital engagement with products is quickly replacing the traditional approaches; in fact, it has set new standards to keep up with customer expectations. …»
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Banana Republic Launches New Rental Subscription Service
Banana Republic has launched “Style Passport,” an online subscription service that provides unlimited access to its women’s apparel collection for a flat fee of $85 a month. Here is a look at what the service includes for customers. …»
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