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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 6/26/2018 |
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| The Anatomy of a Powerful Social Ad |
| Social advertising is powered by data to generate, target and deliver relevant brand messages. When done right, social ads can be extremely effective, enabling retailers to build campaigns around their specific goals and drive high ROI. Here is a deep dive look at the anatomy of the social ad. …» |
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| Amazon Prime Day Date Accidently Leaked |
| The date for Amazon Prime Day was accidently leaked to the public, reportedly starting at midday on July 16 and running through July 17. Should these be the actual dates of Amazon Prime Day, it would make it the biggest shopping day for the marketplace giant. Here is a look back at Amazon Prime Day 2017. …» |
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| Merchants Need to Know Their Chargeback Rights |
| Store and ecommerce merchants have chargeback rights. However for too long there have been many misconceptions, myths, half-truths and outright lies about them. Failing to exercise these rights reinforces the confusion surrounding what it means to be a 21st century merchant. Here's what you need to know.…» |
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| The Retail Customer Puzzle: When to Reactivate, When to Write Off? |
| It’s time for retailers to drop their expectations – of loyalty, that is. Too often, rigidly focusing on the best, most loyal customers leads to ignoring others who are worth pursuing. Winning in retail today requires keeping an eye on all customers, even those not living up to loyalty expectations. Here’s how to take an approach that balances both loyalty and engagement. …» |
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| Wayfair Decision Bringing Clarity, Uncertainty in Equal Measure |
| For a case that is being upheld as a bringer of clarity, the Wayfair decision is certainly providing a good bit of uncertainty as well. States, ecommerce sellers, retailers and service providers are all sorting out the practical implications of the landmark Supreme Court ruling.…» |
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| The MCM Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Start your search. |
