How to Effectively Tackle Cross-Channel Customer Centricity

Content Manager


The editors of Multichannel Merchant have launched our new monthly podcast series, MCM CommerceChat!  Each month we’ll talk to thought leaders in ecommerce, omnichannel, and marketing about trends and happenings that continue to shape the dynamic world of direct-to-consumer selling.

In this episode we caught up with Angie Stocklin, Co-Founder and Chief Operating Officer of One Click Ventures, to discuss the latest in cross-channel customer centricity. Angie oversees business operations including customer service, order fulfillment and merchandising. 

In this podcast, Angie talks about the challenges in delivering a consistent cross-channel customer experience at every touchpoint, how to set up effective communication across the organization and how to find a variety of ways to listen to the customer. 

Angie presented on on this topic at the seventh annual Ecommerce Operations Summit 2018, joining Steve Nicholas from Express, Bruce Pullens from Lane Bryant, Harlan Eplan from Radius8 and Chris Vodola from StellaService in the session, “It Should All Look the Same: Creating True Cross-Channel Customer Centricity.”

In addition to great keynote presentations, the event will featured tours of local fulfillment facilities in Columbus, fun networking events and a packed agenda covering all aspects of ecommerce and direct-to-customer operations. Our 2019 event is also being held April 3-5, 2019; you can learn more clicking here.

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