Multichannel Merchant Week In Review The News, Commentary & Events that Shaped Commerce This Week

week of 2/8/2019
Leveraging Email Personalization to Build Customer Connections
Today's retailers have to jump through hoops to meet customer expectations and gain their trust and loyalty, and in the age of omnichannel and mobile, email is still one of the most effective ways to do this. Oracle+Bronto along with Smile.io will cover ways merchants can offer a unique customer experience in the upcoming Multichannel Merchant webinar, Use Email to Build and Emotional Connection in 2019, on February 12 at 2 p.m. EST.…»
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NRF Projects Retail Sales Will Grow Between 3.8%-4.4% in 2019
The National Retail Federation is predicting retail sales will increase between 3.8% and 4.4% in 2019 to more than $3.8 trillion, despite ongoing threats of a trade war, a volatile stock market and the impact of the recent government shutdown.…»
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Charlotte Russe Files for Chapter 11 Bankruptcy Protection
Mall-based women’s apparel retailer Charlotte Russe has been added to the ongoing list of troubled companies in the sector, announcing its plans to file for Chapter 11 bankruptcy protection and close approximately 94 stores. …»
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Use Email to Build an Emotional Connection in 2019
February 12, 2019 | 2:00 p.m. ET - Join us for this free webinar to discover ways to build your brand community with a loyalty program and email to drive revenue and engagement.
Warby Parker Uses Augmented Reality to Launch Virtual Try-on
Warby Parker is joining the growing group of retailers using augmented reality so shoppers can virtually try on its glasses, a new wrinkle for a company that has let consumers physically sample glasses at home since its founding in 2010. Here is a look at how this new enhancement is changing the brand and decreasing ecommerce returns. …»
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Amazon Officially Calls Out Carriers as Competitors
Amazon’s moves into logistics and fulfillment over the past few years have been well-documented, with FedEx and UPS downplaying the threat and Amazon saying it just wants to address its capacity shortfalls. Until now, that is, when Amazon added "transportation and logistics services" to the long list of competitive sectors in its 2018 10k.…»
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