Multichannel Merchant Week In Review The News, Commentary & Events that Shaped Commerce This Week

week of 5/11/2018
How Lane Bryant Puts the Customer First at Every Touchpoint
Putting the customer at the center of everything a brand does is vital to success in retail and ecommerce. In the latest MCMCommerceChat podcast, Bruce Pullens, Director of Customer Strategy and Insights for Lane Bryant, discusses why a customer-centric approach is critical and what it looks like within his company. Listen to what Pullens has to say about how retailers can achieve this. …»
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What Consumers Want and How Email Marketing Delivers It
June 14, 2018 @ 2:00 p.m. ET - Register and get strategic, beyond-best practice email marketing recommendations for closing the personalization gap.
 
Walmart Pays $16 Billion for 77% Stake in Flipkart
Ending weeks of back and forth, Walmart confirmed it is making a $16 billion investment in Indian ecommerce marketplace Flipkart, giving it a 77% stake, increasing its presence in the rapidly growing market and edging out a bid from rival Amazon.…»
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Wayfair Sees Nearly 50% Growth During Q1
Wayfair saw a successful first quarter with online sales up 48% year-over-year and total net revenue up 46% or about $450 million. Here is what the brand had to say about its Way Day event and how it's doing internationally. …»
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The Most-Searched Ecommerce Partner Directory
From click to brick, from retail to etail get in front of the Multichannel Merchant community. Become part of the most-searched online Directory of DTC and ecommerce partners out there. Sign up today!
 
4 Steps to Reach Last Minute Mother's Day Shoppers
Mother’s Day is one of the most popular gift-giving holidays in the U.S. Yet, unlike Christmas, it tends to be much more of a last-minute-shopping occasion. Here are several ways retailers can reach those last-minute shoppers. …»
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Amazon Suddenly Drops Out of Google Shopping PLAs
After testing the waters, Amazon has stopped bidding on product listing ads on Google Shopping, according to data from marketing agency Merkle, opening the door for home goods sellers in their absence. See what this decision means for sellers, and what might be behind it.…»
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