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week of 3/29/21 |
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As container ships continue to pile up at the blocked Suez Canal for a third day, an already serious issue of port congestion has grown worse, rippling down to longer delays on consumer orders as inventories deplete with goods hung up in transit. Some chokepoints have seen easing but shippers continue to scramble and costs rise.
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This report from Multichannel Merchant focuses on last-mile challenges faced by retailers, and how they're focusing on technology and strategic adjustments to deliver speed, visibility, and accuracy. To achieve this, many are turning to multi-carrier shipping software that can be integrated with their existing technology stack.
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A study last fall by Omnicom showed a drop of those professing to be brand loyal, from 65% in March to 49% in November, with the pandemic, social issues and product pricing and availability as driving factors. Allan Levy, CEO of Alchemy Worx, joins our MCM CommerceChat podcast to talk about guarding against loyalty erosion in 2021.
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The cookie jar will soon be empty. Or at least most third-party cookies will be gone, and then where will brand interactions be? The elimination of third-party cookies is a big deal. That’s why it’s more important than ever to leverage customer relationship management (CRM) data, especially first- and zero-party data.
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