Multichannel Merchant

STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 10/31/2017

Lancome Paris Launches a Virtual Reality Mobile Experience

Lancome Paris teamed up with Perfect Corp to launch a virtual reality mobile experience for shoppers. Here is how this partnership will change the way shoppers try on cosmetics. …»

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Eggnog and Fruitcake: Holiday Predictions That You Can Stomach

With the holiday shopping season about to begin, this is the perfect time to share expectations for the end of the year. Here are several ways to get ready for the busiest time for retailers. …»

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Don’t Be Donner: UGC to Guide the Sleigh to Seasonal Success

For brands and merchants, the fun and festivities of the holidays are always joined with a merry madness to meet and beat challenging sales goals and deliver holiday success. Here are several ways to get on top of your UGC strategies for the holidays. …»

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Target Launches New AR Feature on Mobile

Target is throwing its hat into the augmented reality ring with its launch of a “See It in Your Space” feature on its mobile website. Find out how the company is changing the way people shop for furniture. …»

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More Online Than Store Gift Spending Projected This Year

For the first time, consumers are expected to spend 51% of their gift-buying budget online in 2017, compared to 42% for store spending, according to an annual report from Deloitte. Here are other results from their survey. …»

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