Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 11/27/2018
The Omnichannel Retailer’s Holiday Readiness Essentials
Consumer behavior has evolved to the point where most retailers know that if they wait until Black Friday to start customer outreach around holiday spending, they will have already missed the boat. For retailers, holiday preparedness means ensuring their omnichannel strategies are ready and waiting to meet customer expectations earlier. Here are some omnichannel strategies retailers can use. …»
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Why Marketers & Merchandisers Should Leave IT’s Basement
In 2018, IT is still worried about letting colleagues into their commerce platforms for fear it will slow down site performance and that non-technical colleagues will mess up a system they ultimately have to fix. Discover how a little distance and trust, as well as some technology tools, can improve this dynamic. …»
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The Data-Informed Future of Retail
The retail apocalypse is upon us. Or is it? Though the recent headlines about Sears and the litany of other brick-and-mortar store closure headlines lean in to the apocalypse theory, the data tells us otherwise. …»
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Reshaping Product Data for Cross-Border Ecommerce
For retailers, cross-border ecommerce is an easy, low-cost way to enter new markets. But to take advantage of this massive opportunity you need efficient product data management solutions to ensure what you sell is useful and relevant to customers worldwide. These best practices will help you increase global sales and decrease returns. …»
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Cyber Monday Ecommerce Projected to Hit Highest-Ever $7.9B
Cyber Monday is projected to hit $7.9 billion in ecommerce sales, making it the largest online shopping day of all time in the U.S., according to data from Adobe Analytics, up 19.3% from 2017. Here are the full results from Cyber Weekend 2018. …»
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