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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 12/12/2017 |
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Holiday Season Ecommerce Sales to Date Hit $65 Billion |
Holiday season ecommerce sales have been very strong to date, generating $65.15 billion, according to Adobe Analytics, an increase of 14.7% over 2016, with each day from Nov. 1 to Dec. surpassing the $1 billion mark. Here are some other results Adobe found through its holiday season analysis.…» |
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Two Years In, Retailers Struggle to Fight Fraud Post EMV |
It's been two years since the EMV liability shift put merchants on the hook for any losses to online fraud. New data from Javelin Strategy & Research and Vesta Corp. suggests ecommerce fraud headaches for American retailers will be far worse than anything their foreign counterparts could have imagined.…» |
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11 Strategies for Increasing Your Customers' Lifetime Value |
To substantially increase the lifetime value for each customer, your company can offer numerous coupon codes, provide incentives for buyers who refer friends to a business, create localized webpages, and so much more. Here are several strategies that retailers can implement.…» |
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The MCM Network Source Directory |
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