Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 12/12/2017
Holiday Season Ecommerce Sales to Date Hit $65 Billion
Holiday season ecommerce sales have been very strong to date, generating $65.15 billion, according to Adobe Analytics, an increase of 14.7% over 2016, with each day from Nov. 1 to Dec. surpassing the $1 billion mark. Here are some other results Adobe found through its holiday season analysis.…»
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How are top brands in retail are using SMS?
Download this new report from Multichannel Merchant and learn how to connect the online and in-store experience using SMS.
 
Two Years In, Retailers Struggle to Fight Fraud Post EMV
It's been two years since the EMV liability shift put merchants on the hook for any losses to online fraud. New data from Javelin Strategy & Research and Vesta Corp. suggests ecommerce fraud headaches for American retailers will be far worse than anything their foreign counterparts could have imagined.…»
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5 Retail Security Tips: Don’t Let Hackers Ruin the Holiday Season
With the holiday shopping season well underway, many people are taking advantage of brick-and-mortar and online deals. That means hackers will be working overtime to gain access to consumers’ personal information through retailers for malicious purposes. …»
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5 Marketing Trends to Bet On in 2018: December 13, 11:00 AM-4:30 PM ET
Wrap up 2017 armed with fresh data, expert insights and the intel you need to leverage the trends that will be shaking up the industry in 2018. Register free today!
11 Strategies for Increasing Your Customers' Lifetime Value
To substantially increase the lifetime value for each customer, your company can offer numerous coupon codes, provide incentives for buyers who refer friends to a business, create localized webpages, and so much more. Here are several strategies that retailers can implement.…»
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Target Launches New Mobile Wallet In App
Target announced the launch of its new mobile wallet in its app. Here is how the new mobile wallet will make the in-store checkout experience easier. …»
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How to Enhance the Customer Experience with AI and Predictive Content
Winning content approaches retailers are using to capture the buyer’s attention and what retailers are ahead of the curve with AI
 
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