Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 2/12/2019
NRF Projects Retail Sales Will Grow Between 3.8%-4.4% in 2019
The National Retail Federation is predicting retail sales will increase between 3.8% and 4.4% in 2019 to more than $3.8 trillion, despite ongoing threats of a trade war, a volatile stock market and the impact of the recent government shutdown.…»
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JCPenney Ditches Appliances, Home Goods and Furniture
Three years after launching the experiment to re-enter the categories, JCPenney is getting out of major appliances, home goods and furniture effective Feb. 28. …»
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Warby Parker Uses Augmented Reality to Launch Virtual Try-on
Warby Parker is joining the growing group of retailers using augmented reality so shoppers can virtually try on its glasses, a new wrinkle for a company that has let consumers physically sample glasses at home since its founding in 2010. Here is a look at how this new enhancement is changing the brand and decreasing ecommerce returns. …»
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Use Email to Build an Emotional Connection in 2019

February 12, 2019 | 2:00 p.m. ET -

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The Top Holiday Email Marketing Tips for 2019
With 2019 in full swing, it’s never too early to start carefully planning your email marketing campaigns. In fact, it should be at the top of every marketer’s agenda, especially with holidays like Valentine’s Day and President’s Day just around the corner. Here are the top email marketing tips to consider in the year ahead. …»
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Amazon Reconsidering New York Headquarters Amidst Protests, Backlash
New York may not be getting a new Amazon headquarters after all, as it’s reported the company is reconsidering after waves of backlash from residents, unions and local politicians. Amazon executives are reportedly looking at other alternatives than New York while going ahead with plans for Arlington, VA and Nashville, TN sites.…»
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