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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 2/26/2019 |
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| Gen Z, Young Millennials Challenge Traditional Concepts of Brand Loyalty |
| Gen Z and young millennials aged 18-29 have a much greater price sensitivity and lower brand loyalty than previous generations, presenting a challenge for brands aiming to sync with this demographic. Here is a look at how the group of young adults learns about brands and what it means for retailers. …» |
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| sponsored by |
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Ecommerce Operations Summit |
| Join us April 9-11, 2019 in Columbus, OH, for the ONLY conference focused on optimizing direct-to-customer and omnichannel operations & fulfillment. |
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| Kohl’s Brings Personalization Front and Center |
| Kohl’s has taken steps to improve the omnichannel customer experience using an innovative promotional model, personalization and its marketing efforts, attendees were told at eTail West. CMO Greg Revelle said the company’s core mission is to serve families with great products, savings and easy experiences.…» |
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| Walmart Blows Out Q4 Ecommerce but Seeks Online Profitability |
| Walmart continues to see strong topline growth in ecommerce, with online revenue increasing 43% in the fourth quarter and 40% for the full year. But profit in the channel remains elusive and losses are expected to continue this year based on investments in infrastructure, people, online grocery and Store No. 8 initiatives, executives said.…» |
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| sponsored by |
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The Most-Searched Ecommerce Partner Directory |
| From click to brick, from retail to etail get in front of the Multichannel Merchant community. Become part of the most-searched online Directory of DTC and ecommerce partners out there. Sign up today! |
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| Join us at the Ecommerce Operations Summit |
Learn More |
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| The MCM Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Start your search. |
