Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 4/22/2020
Dark Stores Addressing Massive COVID-19 E-Grocery Demand
A handful of grocery retailers have flipped some locations into so-called dark stores to handle the crush of online orders, but it remains to be seen how widespread the practice will become or how much the trend will stick after the coronavirus threat dies down. Retailers include Amazon/Whole Foods, Kroger, Giant Eagle and Stop & Shop.…»
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Walkthrough a consequential study of shopper expectation and retailer planning with Oracle Netsuite. Learn how customers and brands responded to questions about online reviews and social media vs. in-store associates, to what extent consumers trust technology and so much more.
 
Sweetwater CEO on the Power of Music Amid the COVID-19 Outbreak
In the midst of COVID-19 social isolation, people are craving connection. In the midst of uncertainty, videos of musicians sharing their gifts, both virtually and socially distanced, have gone viral, providing inspiration and hope. Sweetwater CEO Chuck Surack talks about his company's experience and how they're connecting with customers.…»
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Tips for Creating an Effective Ecommerce Website
With ecommerce booming, especially with stores closed amid the coronavirus pandemic, it’s important that your ecommerce website stands out. Customers are more likely to buy from a well-designed, navigable, up-to-date site. Here are some tips to ensure it generates sales and encourages return customers.…»
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Learn how retailer Lowe’s solved their issues with circulars.
Profitero Raises $20m in New Round, Brings in Ad Industry Veterans
Profitero, an ecommerce analytics firm that includes Adidas, L’Oreal and General Mills among its 4,000 clients, has raised $50 million in new funding and brought in ad industry veterans to lead the company as it looks to develop new products and grow its business. Bryan Wiener has been named CEO and Sarah Hofstetter is president.…»
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Amazon Increases its Dominance in Apparel Sales
Amazon is continuing to dominate in apparel sales online, according to a new report from CoreSight, which reports 70% of apparel shoppers bought clothing or footwear on Amazon in the past 12 months, up from 60% a year ago. This compares to 51.2% who said they did so on Walmart, 44.6% at Target and 35.3% at Kohl’s.…»
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