Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 4/3/2018
The Ever-Evolving State of Ecommerce
As a retailer with an ecommerce site, it can be difficult to keep up with the ever-evolving changes of consumer expectations. Retailers are expected to pay attention to the latest trends in order to be successful. This includes where to shop, reasons for cart abandonment, actions taken to qualify for free shipping and return preferences. Here is what retailers need to know about how ecommerce is changing at a rapid pace. …»
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How to Choose the Right Attribution Modeling Approach
Today's customer journey through your company website, web pages and marketplace sales platforms often meanders across multiple websites, social media sites, links to authoritative websites, company-review platforms and paid advertising including media ads, content marketing and PPC campaigns. Discover why the attribution model approach is so important for your brand. …»
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How to Enhance the Customer Experience with SMS
Finding innovative ways to market to consumers today is no easy task. Retailers are utilizing various mobile strategies to ensure SMS success. Here are several tips and tricks retailers need to know. …»
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Pure-Play vs. Omnichannel: Which do Consumers Prefer?
Who will win the battle for consumers' hearts-and-minds – and their wallets? Will the pure-play online retailers like Amazon and an increasing number of niche online-only sites like Bonobos and Fab.com, or omnichannel retailers that have the power of the Big Box behind them, win the revenue race?…»
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Will Visa Claims Resolution Help or Hurt Merchants and Banks?
Ecommerce fraud attacks are still on the rise despite increasingly common antifraud technologies like geolocation, address verification and even biometric technology. Find out what Visa Claims Resolution is and what it means for your business. …»
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