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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 4/2/2019 |
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| Are You Customer Obsessed? Putting Customers at the Heart of Your Business |
| Putting customers at the heart of everything you do is vital to business success, requiring customer obsession driven by insights and engagement to create a virtuous cycle. In the latest MCM CommerceChat podcast, Ross Kramer, CEO of email marketing automation company Listrak, talks about customer obsession based on its research conducted with Forrester in late 2018.…» |
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| sponsored by |
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Ecommerce Operations Summit |
| Join us April 9-11, 2019 in Columbus, OH, for the ONLY conference focused on optimizing direct-to-customer and omnichannel operations & fulfillment. |
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| When Is Outsourced Fraud Prevention Cost Effective? |
| Fraud as a percentage cost of revenues has steadily climbed over the past several years, from an average of 0.51% in 2013 to 1.80% in 2018, and that number is expected to keep rising as CNP fraud continues to grow. Here are some key factors when considering whether to have all of your fraud screening done in house or outsourced.…» |
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| How to Fix Your Ecommerce Checkout to Sell More |
| Checkout is the most critical part of the ecommerce sales funnel as this is the area where people complete transactions and purchase your products. Here are some tricks that can help retailers fix the current issues and start selling more at checkout. …» |
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| Lenox Creates a Unified View of the Customer |
| Creating a unified view of the customer journey, identifying who they are and what they’re purchasing has been top of mind for fine china, dinnerware and home décor brand Lenox. …» |
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| Dick’s Sporting Goods Sees Success with Ecommerce Software Insourcing |
| Dick’s Sporting Goods continues pushing to insource its ecommerce software, following a trail blazed by its CIO during his time at Home Depot, according to a report in the Wall Street Journal. The company has also centralized its ecommerce fulfillment and revamped its supply chain to speed up ecommerce deliveries.…» |
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| sponsored by |
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The Most-Searched Ecommerce Partner Directory |
| From click to brick, from retail to etail get in front of the Multichannel Merchant community. Become part of the most-searched online Directory of DTC and ecommerce partners out there. Sign up today! |
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| Join us at the Ecommerce Operations Summit |
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| The MCM Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Start your search. |
