Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 4/9/2019
Nike Revamps Its Loyalty Program
Nike customers using the Nike Plus mobile app are not only loyal but are big spenders, laying down 40% more than other customers, leading it to test some extra perks. Here are some of the perks Nike customers benefit from. …»
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Dynacraft Sees Strong Results with Improved Product Visibility
As ecommerce continues to grow rapidly for bicycle company, Dynacraft it became evident that it needed to enhance visibility to its customers, particularly in its children’s bicycle category, particularly ahead of the 2018 holiday season. …»
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Improving Your Sales Funnel in the Next Three Years
The sales funnel is the main tool showing where you lose customers and what stage of the customer relationship is the most problematic. It also shows what things should be changed in order to increase revenue. Here are several ways retailers can utilize the sales funnel for their business in the next three years. …»
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Use Email to Build an Emotional Connection in 2019
Available On Demand - Download this free on-demand webinar to discover ways to build your brand community with a loyalty program and email to drive revenue and engagement.
 
Walmart Adds Google Voice Capability for Online Grocery
Two months after dropping out of the Google Shopping Actions platform and the Google Express same-day delivery service after a year-long test, Walmart is adding Google’s voice ordering capability for online groceries as it continues to wage war with Amazon.…»
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Microsoft Reportedly Taking On Shopify With Its Own Ecommerce Site Platform
Microsoft is reportedly building its own ecommerce store-building platform that would compete with Shopify, according to ZDNet which reported Microsoft is responding to requests from its customers, particularly larger ones. …»
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