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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 4/9/2019 |
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Nike Revamps Its Loyalty Program |
Nike customers using the Nike Plus mobile app are not only loyal but are big spenders, laying down 40% more than other customers, leading it to test some extra perks. Here are some of the perks Nike customers benefit from. …» |
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Improving Your Sales Funnel in the Next Three Years |
The sales funnel is the main tool showing where you lose customers and what stage of the customer relationship is the most problematic. It also shows what things should be changed in order to increase revenue. Here are several ways retailers can utilize the sales funnel for their business in the next three years. …» |
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Walmart Adds Google Voice Capability for Online Grocery |
Two months after dropping out of the Google Shopping Actions platform and the Google Express same-day delivery service after a year-long test, Walmart is adding Google’s voice ordering capability for online groceries as it continues to wage war with Amazon.…» |
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