Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 10/16/2018
What You Need to Know When Going Cross-Border with Your Business
Deciding to sell cross-border can be an overwhelming process as there are a lot of moving parts for U.S. retailers to think about. In our latest MCM CommerceChat podcast, Melissa O’Malley, Director of Global Initiatives and Communications for Paypal, discusses what retailers need to consider when looking at selling into global markets. …»
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10 Email Strategies to Prepare for the Holiday Season
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The 5 Hurdles to Autonomous Checkout
Dramatic changes in retail can be seen through the lens of large and small technology companies. Retailers are facing an urgent need to improve shopping experiences, and no retail technology is more exciting than autonomous checkout. Here are five hurdles that need to be cleared to make any idea a viable market solution. …»
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Key Considerations for Delivering Advanced Personalization in Ecommerce
Personalization is at the heart of many retailers’ business roadmaps, topping the list of business priorities for 2018. Here is why personalization is both science and art and why retailers should make the effort to personalize the shopping experience. …»
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Drive Holiday Sales Growth by Avoiding These 3 Digital Marketing Mistakes
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5 Tips to Keep Customers’ Data Secure for the Holidays
In no time at all, Black Friday and Cyber Monday will be upon us. And that means that consumers will be heading to stores or jumping on their computers to shop for the best deals on things they’d like to buy. Here are five tips to keep your customers safe and secure this holiday season. …»
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Retail Icon Sears Files for Chapter 11 Bankruptcy Protection
At long last and after several failed efforts, Sears Holdings is filing for Chapter 11 bankruptcy protection and embattled CEO Eddie Lampert, who tried unsuccessfully to prop up Sears with his own money, will step down but remain as chairman. Here is a look at what remains and the steps Sears took to try to avert its bankruptcy fate. …»
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Make Your Marketplace Strategy a Success
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