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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 10/30/2018 |
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| The ABCs of Digital Transformation for Retailers like J. Crew |
| Whether it’s halting all operations like Toys R Us or perpetually closing stores like Sears, many retailers are scrambling, more often than not, to pay back millions of dollars in debt and strategize to see another day. Here are the ABCs of a digital transformation that retailers should know about. …» |
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| How Marketplaces and Social Media Are Disrupting Global Ecommerce |
| When companies make plans to expand into new geographies—particularly emerging markets like the BRIC nations (Brazil, Russia, India, China)—they often consider launching multilingual websites to serve those new global customers. Here is how to expand into virtual markets and offsite social commerce. …» |
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| Landing Page 101: How To Ensure Yours Converts |
| Your landing page is your chance to make a great first impression. Whether you’re unveiling a new product, promoting a sale or starting a new marketing drive, the landing page will be at the center of your campaign. Here are several tips that will ensure your customers convert. …» |
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| 2018 Holiday Spending Expected to Exceed $1.1 Trillion |
| Holiday spending in the U.S. this year is projected to exceed $1.1 trillion, up more than 5% from 2017, according to an annual consumer survey from Deloitte, with $128 billion coming from online sales, about a 20% increase. Here are the rest of the projections for the holiday shopping season. …» |
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