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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 11/13/2018 |
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| Closing the Amazon Sophistication Gap |
| As waves of legacy retailers close their doors or go bankrupt, countless others are scrambling to build a digital presence with the potential to compete against Amazon. Here is how retailers have a tremendous opportunity to close the Amazon sophistication gap. …» |
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| Harry & David Upgrades Its Site for Mobile, Desktop |
| Harry & David has launched a newly designed ecommerce site for both mobile and desktop, with the latter accounting for 50% of the brand’s online traffic as online buying continues to shift there. Here are the changes the brand made to the site in time for the holiday season. …» |
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| How Using the Right Customer Data Yields Better Personalization |
| Converting a one-time buyer into a repeat customer is the single most effective way for many businesses to grow, and one of the best ways to do this is by offering a personalized customer experience. Here are various types of data you can use to personalize your marketing efforts. …» |
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| How Gen Z is Changing the Way We Shop |
| This tech-savvy generation still loves to shop — but the expectations of this hyper-connected generation are upping the ante for retailers, online and off. Here is how this generation of shoppers are changing the way we shop. …» |
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| Singles Day Once Again Sets Records, But Growth Is Slowing |
| Alibaba set a new record on the 10th annual Singles Day by reaching more than $30.8 billion or 213.5 billion yuan in gross merchandise value (GMV) in 24 hours on Sunday. Here is a look at the growth this event has gained year-over-year. …» |
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