Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 7/10/2018
6 Tips to Brand Your Business Using Content
Although branding plays a vital role in business, content plays a major part in improving your brand's image especially in the online world. Here are six tips on how content can help build your brand. …»
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Amazon May Launch a Holiday Toy Catalog
With the demise of Toys R Us, Amazon is looking to fill the gap by launching a toy catalog this holiday season, mailing it to millions of U.S. households and distributing it at Whole Foods Markets. See how else Amazon is embracing more traditional retail approaches. …»
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Ecommerce in Europe Grew 11% in 2017 to $624 Billion
As it has here, ecommerce in Europe is continuing to experience double-digit gains, increasing 11% in 2017 to $624 billion or 534 billion euros, with projected growth of 13% in 2018, according to a report from Ecommerce Europe. See how the spending broke down by region, and which marketplaces were most popular.…»
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What Consumers Want and How Email Marketing Delivers It
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Pinduoduo Files For $1 Billion IPO in the U.S.
Shanghai-based ecommerce marketplace Pinduoduo, China’s third-largest after Alibaba and JD.com, is seeking to raise up to $1 billion in a U.S. IPO on an exchange to be named later, less than three years after its founding, See how the company differentiates itself from other Chinese marketplaces. …»
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4 Strategies for Sellers to Win Amazon Prime Day 2018
Sellers everywhere have been busy preparing for the high-traffic frenzy of Amazon Prime Day for most of Q2 — submitting Lightning Deals, optimizing their product listings with clear images and compelling copy, refining keywords, and analyzing their inventory position. Here are several best practices that will help carry the momentum through the summer. …»
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