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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 9/11/2018 |
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| Assumptions That May Be Hurting Your Loyalty Program |
| Making assumptions related to your loyalty program could hurt everything from customer engagement to ROI. To keep your program performance on track, be sure you’re not making these common (and misleading) assumptions. Here are several tips that will help your loyalty program. …» |
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| Ulta Beauty Ecommerce Sales Up 38% in Q2 |
| Ulta Beauty saw a 37.9% increase in ecommerce sales in the second quarter, representing 9% of revenue. Total sales grew 15.4%, with comps up 6.5%, on top of 11.7% growth in the year-ago quarter. Here are some of the initiatives that led to Ulta Beauty's ecommerce success in the second quarter.…» |
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| Why Human Intelligence is Important in the Age of AI |
| Artificial Intelligence (AI) is showing up just about everywhere we look. Chatbots are having in-depth, multi-level conversations with customers, and can even respond appropriately to emotions they sense. Here is how AI is changing the retail landscape. …» |
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| Time is Money: Local Payment and the Omnichannel Experience |
| E-wallets have slowly gained popularity in the United States and now account for 20% of U.S. payments. For merchants to offer a genuine omnichannel experience, they must engage with customers in a consistent, seamless manner across digital, physical and social media. Find out how offering local or alternate payment is one key to getting there.…» |
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| Lululemon Reports Double-Digit Online Growth, Strong Comps |
| Lululemon reported 48% growth in direct-to-customer sales during its second quarter. The apparel brand saw strong online traffic and a higher conversion rate resulting in a 47% comp increase. Ecommerce contributed $167 million or 23% of Lululemon’s topline. See which categories did well during the second quarter. …» |
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