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The News, Commentary & Events that Shaped Commerce This Week
week of 09/21/2018 |
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| How to Have an Effective Email Marketing Strategy This Holiday Season |
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With the holiday season beginning earlier each year, it is important for brands, retailers and marketers to get ahead of the curve when it comes to their email marketing strategies. In our latest MCM CommerceChat podcast, Greg Zakowicz, Senior Commerce Marketing Analyst for Oracle+Bronto, discusses best email marketing practices, challenges and latest trends during the holiday season and beyond.…» |
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| Amazon Takes Swipe at Etsy, Lures Small Business Sellers with Storefronts |
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Amazon’s new Storefronts, a site that lets shoppers browse from a curated list of more than 1 million items sold by 20,000 small-to-medium-sized businesses in the U.S., bears a passing resemblance to leading artisan site and competitor Etsy. Here are the plans the marketplace giant has to promote its newest initiative. …» |
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| Blockchain Poised to Reinvent Retail Supply Chains: PwC |
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Blockchain technology will fundamentally alter the way retail supply chains operate in the coming years, a PwC analyst told attendees at Shop.org in Las Vegas, creating more transparency and security of data shared across partners and trading organizations.…» |
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| Holiday Shopping Expected to Begin Earlier This Year |
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The holiday shopping season is fast approaching and starting earlier each year, bringing unique opportunities for brands, retailers and marketers to create special experiences through memorable campaigns. Here are some statistics and insights retailers should be aware of this holiday season. …» |
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