With the holiday season beginning earlier each year, it is important for brands, retailers and marketers to get ahead of the curve when it comes to their email marketing strategies.
Email should and can be the bread and butter of your marketing strategy during the holiday season and the year. How retailers and brands use email to their advantage can make all the difference in the overall customer experience.
In our latest MCM CommerceChat podcast, Greg Zakowicz, Senior Commerce Marketing Analyst for Oracle Bronto, discusses some of the best email marketing practices, the challenges and latest trends during the holiday season and beyond.
Zakowicz will also talks further on this topic in our on-demand webinar, “10 Email Strategies to Prepare for the Holiday Season” with Multichannel Merchant. To download, click here.