The post-holiday period proved successful in terms of ecommerce traffic, according to the 2018 Holiday Retail Index by Verizon, with average daily traffic to the top 25 U.S. retailers up 7.5% on Dec. 27 and up 7.7% on Dec. 28 compared to 2017.
Whatever the reason, the season, or the screen, let’s take a look at how online shoppers kicked off this holiday season. How did Gray November play out from a consumer spending standpoint? On which devices did consumers shop? What were some high volume email send times? Here are a few key highlights.
Consumer confidence and fatter paychecks steamrolled right over stock market woes and a partial government shutdown, with overall peak holiday season sales excluding automobiles increasing 5.1% to $850 billion between Nov. 1 and Dec. 24, according to data from Mastercard SpendingPulse.
Cyber Monday hit $7.9 billion in ecommerce sales, making it the largest online shopping day of all time in the U.S., according to data from Adobe Analytics, up 19.3% from 2017. Here are the full results from Cyber Weekend 2018.
The holidays are here! For email marketers, that means it’s finally time to start sending all the campaigns you’ve been agonizing over for months. Here are three tips to make your email marketing strategy merry and bright.
Online sales on Thanksgiving Day were a record $3.7 billion, according to Adobe Analytics, up 28% from 2017, making it the fastest growing retail day in ecommerce history. It was also a very mobile-friendly holiday, with orders from smartphones representing 36.7% of all sales and driving 54.4% of site traffic, Adobe reported.
Even before Thanksgiving, ecommerce sales are already off to the races this holiday season. From Nov. 1 to Nov. 20, U.S. consumers spent $31.9 billion online, according to Adobe Analytics, up 16.7% from 2017. More than $1 billion in sales were generated all of those 20 days, Adobe said, a new record, surpassing $2 billion on Nov. 20.
Retail fraud attempts are projected to increase 14% during Cyber Weekend compared to last year, according to benchmark data from online payment provider ACI Worldwide based on hundreds of millions of merchant transactions. The fraud activity is likely to peak on Thanksgiving Day, according to ACI.
Retailers with a physical presence have an advantage over pure-play ecommerce companies this holiday season, according to a survey by JLL Retail, with 57.3% of consumers planning to make the majority of their purchases there. See what five retailers consumers prefer as well as other predictions for their shopping habits this holiday season.
Holiday spending is expected to exceed $1.10 trillion through January 2019. This is an increase of 5% over last year. With online sales predicted to jump 17% to 22% over 2017, it’s time for retailers to plan for ways to gain a slice of the $7 billion Cyber Monday pie. Here is how retailers can use the mobile channel to meet customer expectations this holiday season.