7 Tips for Ecommerce Merchants to Detect Online Fraud

| Srii Srinivasan

Being an ecommerce business comes with its own set of unique challenges. For one, it’s very difficult to validate a real customer, and you can also face a lot of issues that come with unauthorized transactions—such as resulting chargebacks, which can cause even more financial loss. Here are seven tips that can help you detect online fraud.

Your MarTech Stack is Missing the Mark: How Retailers Can Overcome

| Eric Holtzclaw

The first marketing technology stacks were created to organize, analyze and improve performance. They surfaced in the early 2000’s when three adventurous CMO’s invested in fundamental tools made for superior management of their campaigns and audiences. Here is how the retail marketing industry has come a long way with technology.