Today’s retailers have to jump through hoops to meet customer expectations and gain their trust and loyalty, and in the age of omnichannel and mobile, email is still one of the most effective ways to do this. Oracle+Bronto along with Smile.io will cover ways merchants can offer a unique customer experience in the upcoming Multichannel Merchant webinar, Use Email to Build and Emotional Connection in 2019, on February 12 at 2 p.m. EST.
With 2019 in full swing, it’s never too early to start carefully planning your email marketing campaigns. In fact, it should be at the top of every marketer’s agenda, especially with holidays like Valentine’s Day and President’s Day just around the corner. Here are the top email marketing tips to consider in the year ahead.
We hear about how machine learning and artificial intelligence have reshaped email marketing but lurking inside these buzzwords is a hidden danger – not knowing whether these tools, among others, actually improve your email program. Here are two examples of how improving the fundamentals of your email program can generate more revenue.
Being an ecommerce business comes with its own set of unique challenges. For one, it’s very difficult to validate a real customer, and you can also face a lot of issues that come with unauthorized transactions—such as resulting chargebacks, which can cause even more financial loss. Here are seven tips that can help you detect online fraud.
To say that 2018’s Cyber Monday was a digital doorbuster is a colossal understatement. Nov. 26, 2018 will go down as the biggest online shopping day in U.S. history thus far, with sales reaching a staggering $7.9 billion. Here are some specific insights from this year’s holiday shopping season that should help as you plan out next year’s strategy.
Whatever the reason, the season, or the screen, let’s take a look at how online shoppers kicked off this holiday season. How did Gray November play out from a consumer spending standpoint? On which devices did consumers shop? What were some high volume email send times? Here are a few key highlights.
As the most efficient way to acquire and retain customers, email remains the leader. According to the Direct Marketing Association, email has an ROI of 3,800%, and Radicati reports email will be used by 3 billion people by 2020. Here are five emails you should know about as it continues to be the channel of choice for customers.
The first marketing technology stacks were created to organize, analyze and improve performance. They surfaced in the early 2000’s when three adventurous CMO’s invested in fundamental tools made for superior management of their campaigns and audiences. Here is how the retail marketing industry has come a long way with technology.