Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 10/17/2017
Harry & David To Open 20 Holiday Pop-Up Stores
Gourmet food gifting company Harry & David plans to open about 20 pop-up stores nationwide this holiday season, up from 16 last year, in addition to its 46 year-round retail locations.…»
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Your Holiday Email Marketing Strategy for 2017
Email marketing is an important channel throughout the year for retailers, but the importance is most critical during the holiday season. Here is how you can get your email marketing strategy in place in time. …»
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Motivating the Dynamic Shopper Along Their Path to Purchase
Engaging (or even reaching) the constantly-connected, multi-tasking consumer is not an easy feat. It’s even harder to understand the impact your advertising and marketing efforts have on moving this dynamic shopper toward purchase. Here is how this type of shopper goes through the path to purchase. …»
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Get Your Holiday Email Marketing Strategy for 2017
This report will take an in-depth look at what worked and what didn’t in 2016, what the latest trends are in email marketing and the best ways to engage with the consumer.
Target Offers Voice Shopping, Two-Day Delivery with Google Express
Target is significantly expanding its partnership with Google, offering customers voice-directed ordering through a Google Home device or an Android TV – and two-day delivery nationwide via Google Express. The company will also soon offer voice ordering through Android phones and iPhones. …»
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Why Retailers Should Be Savvy with Holiday Promotions
A recent study by RetailMeNot predicted that consumer spending is expected to increase between Black Friday and Cyber Monday compared to last year, and advised retailers to plan their kickoff promotions around a longer period than the traditional Cyber Weekend. Here are some other statistics the study revealed for the holiday season. …»
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Central Michigan University – Mount Pleasant, MI
 

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