Harry & David To Open 20 Holiday Pop-Up Stores

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Gourmet food gifting company Harry & David plans to open about 20 pop-up stores nationwide this holiday season, up from 16 last year, in addition to its 46 year-round retail locations.

“We’ve opened Harry & David holiday pop-up stores for a number of years in order to provide customers with even more convenient ways to shop with us during the biggest gift-giving time of the year,” Steve Lightman, President of Harry & David.

The pop-up stores will include the same popular gift basket items as Harry & David’s permanent locations, including candies, chocolates, pears, popcorn and baked goods.

“Our holiday pop-up initiatives have allowed us to expand in markets near Chicago and Los Angeles, as well as in towns in the Northeast,” said Lightman. “This year, Harry & David focused on opening stores in well-populated markets on both coasts as well as the Midwest.”

Lightman said the holiday pop-ups allow the company to increase its footprint across the U.S., putting it closer to a wider swath of holiday shoppers in new markets. The company is using a social media campaign to build awareness of the new stores.

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