Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 11/20/2018
Amazon, As Expected, Launches Its First Holiday Toy Catalog
It’s not the same without the holiday Toys R Us catalog, but kids everywhere can rest easy because Amazon Claus is coming to town, and to the rescue. Here is what the catalog is expected to look like this holiday season. …»
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How Rod's Western Palace Gets Its Marketing Strategy Ready for the Holidays
Having a good marketing strategy in place for the holiday season is critical, especially in terms of remaining competitive in pricing and offers. In this latest edition of our MCM CommerceChat podcast, Phil Minix, Executive Vice President of Rod's Western Palace, talks about his company’s marketing strategy and preparing for the holiday blitz.…»
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Black Friday and Sales Tax: A Potentially Risky Combination
Black Friday and Cyber Monday are bonanzas for online sellers. But there could be a downside this year thanks to the Supreme Court’s South Dakota vs. Wayfair decision, which says states can charge online retailers’ sales tax, regardless of the company’s physical location. Here are 4 things to keep on top of heading into the holidays.…»
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Cyber Monday Goes Mobile
Holiday spending is expected to exceed $1.10 trillion through January 2019. This is an increase of 5% over last year. With online sales predicted to jump 17% to 22% over 2017, it's time for retailers to plan for ways to gain a slice of the $7 billion Cyber Monday pie. Here is how retailers can use the mobile channel to meet customer expectations this holiday season. …»
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Brick-and-Mortar Retail Makeover Elevates the Experience
To find an optimal balance between online and in-store shopping, forward-thinking retailers are reevaluating the concept of brick-and-mortar and reinventing the customer experience. This has led to a broader view of how to get the most value from physical spaces. Learn about the latest ways physical and digital are converging.…»
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More than Half of Consumers Expected to Shop in Stores This Holiday Season
Retailers with a physical presence have an advantage over pure-play ecommerce companies this holiday season, according to a survey by JLL Retail, with 57.3% of consumers planning to make the majority of their purchases there. See what five retailers consumers prefer as well as other predictions for their shopping habits this holiday season. …»
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