Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 3/12/2019
Target Grows Digital Sales 31% in Q4
Target reported a strong fourth quarter for ecommerce with digital sales up 31%, hitting $5 billion for the year, a five-fold increase since 2012. Overall comp sales were up 5.3% in Q4 on traffic growth of 4.5%, but revenue was flat at $23 billion.…»
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Gymboree Sells Brand to The Children’s Place and Gap
The Gymboree Group Inc. is selling its brand to its rival The Children’s Place and its Janie and Jack clothing line to Gap Inc. Here are the details of both the transactions and what it will mean for the companies involved. …»
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Marshalls to Launch Ecommerce Site
Late to the ecommerce game, Marshalls is launching an online store later this year, its parent company, TJX Companies Inc. announced during its fourth quarter earnings call. …»
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5 Steps to Branding Your New Ecommerce Business
As most marketers know—consumers buy a brand, not a product. In 2018, more than 61% of consumers purchased a product online, a number that’s expected to grow in 2019. Here are several steps to follow to build a successful brand for your ecommerce company.…»
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DSW Looks to Expand as a Lifestyle Brand for Customers
DSW has been seeing success in expanding into new product lines that encompass the lifestyle of its mostly female shoppers, CEO Roger Rawlins told attendees at ShopTalk. Here is how the shoe company is creating an emotional connection with its customers. …»
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