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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 6/12/2018 |
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| JCPenney’s CMO Talks Marketing to Women in the #MeToo Era |
| JCPenney’s CMO, Marci Grebstein spoke with Multichannel Merchant’s sister publication, Chief Marketer on its newly launched multichannel campaign, “Style and Value for All” that aims at the importance of getting it right with women in marketing today. Here is what Grebstein had to say about the new campaign and what means for JCPenney. …» |
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| Using Data to Better Manage Customer Relationships |
| Creating and maintaining strong customer relationships and building loyalty is important for today’s digital retailer. This report by Multichannel Merchant looks at how CRM can help manage and strengthen customer relationships. Find out how some of today's retailers are making this happen. …» |
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| sponsored by |
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The Most-Searched Ecommerce Partner Directory |
| From click to brick, from retail to etail get in front of the Multichannel Merchant community. Become part of the most-searched online Directory of DTC and ecommerce partners out there. Sign up today! |
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| Beating Amazon with Optimized On-Site Search Capabilities |
| Personalization is now considered merchants’ best opportunity to differentiate their brands and compete against the Amazon juggernaut by offering their customers an enhanced customer experience. Here are several factors to ensure an enhanced on-site search experience. …» |
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| Click-to-Brick Success Story Warby Parker Continues to Disrupt, Innovate |
| Eyewear brand Warby Parker continues to disrupt its sector by offering affordable eyewear both online and offline, innovating and taking a “do well by doing good” approach, its co-founder and CEO told an audience at IRCE in Chicago. Here is how the brand transformed from a pure-play ecommerce brand to reaching customers both online and in store. …» |
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| The MCM Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Start your search. |
