JCPenney’s CMO Talks Marketing to Women in the #MeToo Era

JCPenney’s CMO, Marci Grebstein spoke with Multichannel Merchant’s sister publication, Chief Marketer on its newly launched multichannel campaign, “Style and Value for All” that aims at the importance of getting it right with women in marketing today.

The new campaign was launched in March, stems from a two-year initiative that is focused on value to style and emotion as well.

Read the full article by clicking here.

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