Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 10/9/2018
The 5 Hurdles to Autonomous Checkout
Dramatic changes in retail can be seen through the lens of large and small technology companies. Retailers are facing an urgent need to improve shopping experiences, and no retail technology is more exciting than autonomous checkout. Here are five hurdles that need to be cleared in order to make any idea a viable market solution. …»
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10 Email Strategies to Prepare for the Holiday Season
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How to Integrate Offline Touchpoints to Boost Your Partner Program Performance
It's important to understand that offline touchpoints within the customer journey are critical for accurate measurement and optimization of partner marketing programs. Here are three areas where marketers can boost the performance of their partnerships by integrating offline touch-points into their measurement.…»
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Creating Ecommerce Agility: Looking Beyond the Buzzwords to Create a Scalable Environment
Given consumer expectations, it’s no surprise that a seamless cross-channel shopping experience powered by an agile ecommerce environment is at the top of many retailers’ priority lists. Here are some back-end fundamentals they should implement in their ecommerce strategy.…»
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Drive Holiday Sales Growth by Avoiding These 3 Digital Marketing Mistakes
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Walgreens and Birchbox Partner in Stores and Online
Walgreens is partnering with subscription beauty retailer Birchbox to build a Birchbox retail experience in select Walgreens stores, including a curated Birchbox shop on Walgreens’ digital properties. Here is how this move could be a game-changer for both companies. …»
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NRF Projects Holiday Sales Growth Between 4.3% and 4.8%
The National Retail Federation is projecting holiday retail sales growth of 4.3% to 4.8% over 2017 in November and December, or $717.45 billion to $720.89 billion, up from an average jump of 3.9% over the past five years. Here is what NRF had to say about the predictions. …»
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