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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 11/6/2018 |
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| Toys R Us’ Geoffrey is Back, This Time in Kroger Stores |
| The well-known mascot for Toys R Us will be making an appearance this holiday season. Geoffrey’s Toy Box will feature a collection of brands at pop-up shops in nearly 600 Kroger grocery stores. Here are the brands that will be featured in Geoffrey's Toy Box. …» |
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| CVS Pharmacy Launches New Paid Membership Program |
| CVS Pharmacy is piloting a paid membership rewards program called CarePass in the Boston area, offering additional benefits to its Extra Care rewards club members for $5 a month or $48 a year. Here are some of the perks the new membership program promises to its members. …» |
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| 3 Key Online Strategies for Cyber Week II |
| Brands work all summer and fall to prepare for the holiday season, but their work isn't done when Christmas is over. There is a second major wave of holiday shopping to prepare for: Cyber Week II, which starts on Christmas Day and the week after. Here are three online strategies to achieve success during Cyber Week II. …» |
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| 5 Types of Emails You Need to Know About |
| As the most efficient way to acquire and retain customers, email remains the leader. According to the Direct Marketing Association, email has an ROI of 3,800%, and Radicati reports email will be used by 3 billion people by 2020. Here are five emails you should know about as it continues to be the channel of choice for customers. …» |
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| U.S. Online Sales Expected to Reach $124 Billion This Holiday Season |
| Adobe released the results of its holiday shopping survey, estimating online sales will reach $124.1 billion, an increase of 14.8%, while offline retail spending is expected to increase 2.7%. Here are some other holiday predictions Adobe made based on its consumer research. …» |
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