 |
STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 6/19/2018 |
|
|
|
| How overstockart.com Improved Its Shopping Cart Conversion Rate |
| The shopping cart is a key component in the overall customer journey yet online retailers continue to lose millions in sales to cart abandonment. In our latest MCM CommerceChat podcast, Amitai Sasson, Vice President of Marketing and Development for overstockart.com, talks about how his company did a complete overhaul of its shopping cart page to improve conversion rates. …» |
|
|
|
|
|
|
|
| 5 Ways New Brands Can Use the Voice of the Customer |
| For new business owners, establishing brand awareness, launching new products and standing apart from competition is no easy task. Marketers at emerging brands are inherently time poor and often operate on shoestring budgets, so breaking into crowded markets and reaching consumers is a considerable challenge. Here are five ways new brands can use the voice of the customer to drive brand awareness and increase sales. …» |
|
|
|
|
|
| Kohl’s Launches Newly Revamped Loyalty Program |
| Kohl’s launched a newly revamped loyalty program called Kohl’s Rewards, with plans to pilot it across 100 stores in eight markets. See which markets the program will be implemented in and how Kohl’s sees it as a traffic driver and revenue booster.…» |
|
|
|
|
|
|
|
|
|
|
| The MCM Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Start your search. |
