As social and mobile commerce continues to expand, competing social media platforms Instagram and SnapChat both announced enhanced ecommerce selling features on their platforms.
Instagram is expanding beyond its regular feed to Instagram Stories, the company said in a release. Now when users see a sticker with a shopping bag icon, they can tap on it to see product details.
Stories is an Instagram feature that lets users stay in the know about favorite brands and get first looks at new products based on their preferences. With the enhancement, they can now shop select brands right from the stories feature.
Publishers are testing a new feature in Snapchat’s Discover section that lets users swipe up and buy items inside the app. SnapChat is testing both Snap Ads and Story Ads, according to Digiday.
This month SnapChat made shoppable augmented reality lenses available in its self-serve platform. It has also launched goal-based bidding for conversions that uses Snap Pixels to track purchases or signups to help advertisers monitor performance and return on investment.
