Having a Mobile-First Strategy for Your Business

| Daniela Forte

Mobile is a major part of mainstream technology today in retail. However, striving for differentiation, there are significant transformative benefits for retailers who focus on providing employees who operate at the edge with mobile technologies that are specifically designed to impact the customer experience. This infographic by Stratix highlights why retailers need to have a mobile-first strategy.

Report Finds U.S. Retailers Underperforming in Key Omnichannel Categories

| Mike O'Brien

Given all the attention paid to buy online pickup in store including its popularity with shoppers, only 28% of U.S. retailers currently offer the service, compared to 64% of British retailers providing its cousin, click and collect, according to a report from OrderDynamics. Retailers here were also found lagging in other categories.

3 Steps to Increase Mobile Sales

| Stephen Murphy

If the 2017 holiday season taught us anything, it’s that mobile is the new normal for online shopping. On Black Friday alone, over 60% of retail website visits happened on mobile devices, driving more than 46% of all purchases. Here are three steps to increase your mobile sales this year.

Why Mobile is the Nexus of Commerce

| Evan Magliocca

Mobile is more than just another marketing channel. It’s the nexus of all marketing vehicles where varied sources, messages and content types come together. Find out how retailers can use mobile to their advantage to reach their customers.

Amazon Adds International Shopping Feature on Mobile App

| Daniela Forte

Amazon announced the launch of an international mobile shopping feature that lets international customers browse and shop more than 45 million items that can be shipped to their country from the U.S. See which languages and how many currencies will be featured through this option.

Omnichannel, Mobile Help Boost Abercrombie & Fitch in Q4

| Mike O'Brien

Abercrombie & Fitch reported a strong fourth quarter of 2017, returning to positive comp territory, besting revenue and profit estimates, right-sizing its store footprint, increasing direct sales and continuing integration of its omnichannel initiatives.