As 2019 arrives, it’s time to reflect on the impact mobile technology had on retail in 2018. While mobile was already predominantly used in ecommerce to create personalized consumer experiences, the role of mobile apps reached new heights. Here is what to expect from mobile payments in 2019.
Given all the attention paid to buy online pickup in store including its popularity with shoppers, only 28% of U.S. retailers currently offer the service, compared to 64% of British retailers providing its cousin, click and collect, according to a report from OrderDynamics. Retailers here were also found lagging in other categories.
Looking to provide a different experience for a key demographic group, Abercrombie & Fitch will open two smaller footprint stores next month near college campuses that will have an omnichannel focus and serve as test beds for future expansion.
As social and mobile commerce continues to expand, competing social media platforms Instagram and SnapChat both announced enhanced ecommerce selling features on their platforms. See how both companies are looking to boost their ecommerce traffic.
If the 2017 holiday season taught us anything, it’s that mobile is the new normal for online shopping. On Black Friday alone, over 60% of retail website visits happened on mobile devices, driving more than 46% of all purchases. Here are three steps to increase your mobile sales this year.
Mobile is more than just another marketing channel. It’s the nexus of all marketing vehicles where varied sources, messages and content types come together. Find out how retailers can use mobile to their advantage to reach their customers.
Amazon announced the launch of an international mobile shopping feature that lets international customers browse and shop more than 45 million items that can be shipped to their country from the U.S. See which languages and how many currencies will be featured through this option.
Fitness brands today are not only selling fitness-related products, they are creating an entire lifestyle around fitness. See which brands are doing it right and how each of them are contributing to the transformation that is occurring in today’s retail environment.
Abercrombie & Fitch reported a strong fourth quarter of 2017, returning to positive comp territory, besting revenue and profit estimates, right-sizing its store footprint, increasing direct sales and continuing integration of its omnichannel initiatives.
Walmart has added features to its mobile app to help customers navigate stores quicker, including making Walmart Pay, the search bar and scanner more accessible and user friendly. See what these enhancements are and the plans why mobile commerce is such an integral part of the shopping experience.