Evan Magliocca, Author at Multichannel Merchant

Evan Magliocca

Evan Magliocca is Brand Marketing Manager for Baesman Insights & Marketing (www.baesman.com), a full-service agency that partners with retailers to create highly-targeted, data-driven customer marketing, loyalty and CRM programs. Baesman is headquartered in Columbus, Ohio, with partnerships across the United States, including: American Girl, DSW, Rag & Bone, Shoe Carnival, Stanley Steemer, Rite Rug, and many more.

Why Mobile is the Nexus of Commerce

April 19, 2018 | Evan Magliocca

Mobile is more than just another marketing channel. It’s the nexus of all marketing vehicles where varied sources, messages and content types come together. Find out how retailers can use mobile to their advantage to reach their customers.

How Post-Purchase Marketing is Key to Customer Retention

February 22, 2017 | Evan Magliocca

The idea of lifecycle marketing evolved in leaps-and-bounds last year. But brands are still having a difficult time when it comes to execution. Here is how brands can have a solid foundation in order to be successful.